Brand
Writing about zerofive, or showing your customers they pay through it? Use these, so the name and logo look right.
Logo
The mark and the name together. White on dark backgrounds, black on light ones.
Mark
Just the Z5, for small spaces and avatars where the full logo won't fit.
Payments badge
For checkout and pricing pages, to show you take crypto through zerofive. Link it to z5.gg.
Colours
Ink
#0A0A0C
Backgrounds
White
#FAFAFA
Text and the logo on dark
Violet
#8B7CFF
Accent, used sparingly
Lilac
#B19EEF
Accent, lighter
Typeface
Geist
Headings in semibold, text in regular. Free, by Vercel.
Using it
Do
- Write the name as zerofive: lowercase, one word. The short form is z5.
- Use the white logo on dark backgrounds and the black one on light ones.
- Leave space around it, at least as much as the height of the mark.
- Link to z5.gg when you mention us.
Don't
- Stretch, squash, rotate or redraw the logo.
- Recolour it outside these colours, or add shadows, outlines or gradients.
- Put it on busy photos where it's hard to read.
- Suggest zerofive endorses or partners with you unless we do.